{"id":1250,"date":"2020-11-15T13:18:47","date_gmt":"2020-11-15T13:18:47","guid":{"rendered":"https:\/\/renodo.org\/en\/?p=1250"},"modified":"2020-11-15T13:18:47","modified_gmt":"2020-11-15T13:18:47","slug":"veronica-reyero-in-readmagine-20-consumer-trends-and-in-home-consumption-during-the-lock-down","status":"publish","type":"post","link":"https:\/\/renodo.org\/en\/2020\/11\/15\/veronica-reyero-in-readmagine-20-consumer-trends-and-in-home-consumption-during-the-lock-down\/","title":{"rendered":"VER\u00d3NICA REYERO IN READMAGINE 20: CONSUMER TRENDS AND IN-HOME CONSUMPTION DURING THE LOCK-DOWN"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-6c2b03744570e9e145e5fc8a82860991\">\n#top .av-special-heading.av-av_heading-6c2b03744570e9e145e5fc8a82860991{\npadding-bottom:18px;\nfont-size:40px;\n}\nbody .av-special-heading.av-av_heading-6c2b03744570e9e145e5fc8a82860991 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-av_heading-6c2b03744570e9e145e5fc8a82860991 .av-special-heading-tag{\nfont-size:40px;\n}\n.av-special-heading.av-av_heading-6c2b03744570e9e145e5fc8a82860991 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-av_heading-6c2b03744570e9e145e5fc8a82860991 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-av_heading-6c2b03744570e9e145e5fc8a82860991 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-6c2b03744570e9e145e5fc8a82860991 av-special-heading-h1 blockquote modern-quote modern-centered  avia-builder-el-0  el_before_av_video  avia-builder-el-first  av-inherit-size'><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >VER\u00d3NICA REYERO IN READMAGINE 20: CONSUMER TRENDS AND IN-HOME CONSUMPTION DURING THE LOCK-DOWN <\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div  class='avia-video av-av_video-4a94af4da52e099abaaf08dce3f9e157 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtu.be\/IR-tt3fcTgI'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Consumer trends under the coronavirus effect and in-home consumption and communities of practice\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/IR-tt3fcTgI?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-1'  class='av-layout-grid-container av-av_layout_row-edf07c93594a85695fda65c20c2393d8 entry-content-wrapper main_color av-flex-cells  avia-builder-el-2  el_after_av_video  el_before_av_social_share  grid-row-not-first  container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_one_fifth no_margin  avia-builder-el-3  el_before_av_cell_three_fifth  avia-builder-el-first  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_three_fifth no_margin  avia-builder-el-4  el_after_av_cell_one_fifth  el_before_av_cell_one_fifth  content-align-top'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_textblock-feab96d2ca212fe2c5845c2515871f31\">\n#top .av_textblock_section.av-av_textblock-feab96d2ca212fe2c5845c2515871f31 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-av_textblock-feab96d2ca212fe2c5845c2515871f31 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>When the anthropologist Ver\u00f3nica Reyero presented in Readmagine her insights on consumer trends during the lock-down there were few data on the hands of the content industry and the publishing community was very interested on understanding the impact of those extreme conditions might have upon this industry.<\/p>\n<p>Reyero was introduced by Luis Gonz\u00e1lez (Director General of Fundaci\u00f3n GSR) as new effort from Readmagine to take a stock of how the people were behaving during the two or three first months of global crisis.<\/p>\n<p>The first idea from Reyor was: \u201cHomo Sapiens have a great capacity to adapt to new contexts -we can live in the Sahara desert at over 45 \u00baC and in the North Pole under 30\u00baC. Its no surprise how quickly two thirds of the world\u00b4s population adapted to a total lock-down\u201d.<\/p>\n<p><strong>The questions discussed in June remain for 2021<\/strong><\/p>\n<p>What things will remain the same and what will change after Covid-19?<\/p>\n<p>The social effects and consequences of confinement have been studied in the past by anthropologists, sociologists and psychologists. However, cases studied in the past were mostly focused on jail prisoners, and\/or social experiments -like having a group of people in a small boat on the sea for a month-, and other extreme situations. But, what happened in our homes since March? How have we been thinking and behaving? Has this situation changed us? And if so, how and why? The covid effects on our behaviours and attitudes requires a close examination.<\/p>\n<p><strong>Many people reconnected with themselves<\/strong>, their houses, spouses, and even far friends and families through the numerous videocalls that happened in the first weeks. We started expecting free resources due to covid from every company. After some weeks we started talking about \u201czoom fatigue\u201d and returning to the classics: baking, and paper books. Our rituals changed: We stopped putting on make-up before leaving the house, and we started cleaning the food packages before putting them away in our pantries. However, as weeks past by we realized most of the observable changes we can see are actually not changes, just boosters of things that were already happening. Corona has been the accelerator to many already existing trends.<\/p>\n<p><strong>Remote work was already pending for years, and now it arrived to our lives in a matter of days.<\/strong> Digital surveillance has been around for a while, we just didnt realize how it was being used. And our tendencies on reading in different formats, platforms, and ways, has also flourished. \u201cSo, did people read more or les during covid confinement?\u201d You might be asking yourself. People actually read about the same. Those who didint read before covid did not suddenly become book nerds. And those who usually read, might had more time to read, but probably they also had more difficulties concentrating. However, how we read, the type of content we demand, and the ways we share and learn with each other have been updated in creative ways.<\/p>\n<p>Ver\u00f3nica Reyero is a business anthropologist based in Valencia, Spain. She graduated in Social and Cultural Anthropology from the University of Granada and holds a Master\u2019s degree on Rational Use of Medicines from the University of Valencia. As a researcher, Veronica has worked both in public and private organisations in national and international projects for various sectors including health, food, technology and Real Estate. Ver\u00f3nica is one of the founding partners of Antropolog\u00eda 2.0, a pioneering agency in applying an anthropological understading to business challenges. Reyero is also convener of the Applied Anthropology Network of the European Association of Social Anthropologists (EASA).<\/p>\n<p>The Readmagine\u2019s team asked her to propose a motto or a general statement linked to the cultural industries and she shared this idea: \u201cCulture as a shared set of believes, behaviours and values is constantly being remodelled\u201d.<\/p>\n<p>Readmagine 2020 managed to adapt to the impossibility of bringing the participants together at Casa del Lector as in previous editions through a collaboration and digitization strategy. This organization along with Digital Publishing Summit adapted to the difficulties that arose for a physical event during the first wave of Covid-19 for a meeting very much based on the interaction of some professionals with others at the very beginning of June. The challenge that involved quite a few risks has catapulted Readmagine as a global event, which during these days is bringing together 550 professionals from the international publishing industry.<\/p>\n<\/div><\/section>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_one_fifth no_margin  avia-builder-el-6  el_after_av_cell_three_fifth  avia-builder-el-last  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div><\/div><div id='after_grid_row_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1250'><div class='entry-content-wrapper clearfix'><div  class='av-social-sharing-box av-av_social_share-ab1295240bea1d1200dd92c8b0db438f av-social-sharing-box-default  avia-builder-el-7  el_after_av_layout_row  avia-builder-el-no-sibling  av-social-sharing-box-fullwidth'><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Compartir esta entrada<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Compartir en Facebook\" href='https:\/\/www.facebook.com\/sharer.php?u=https:\/\/renodo.org\/en\/2020\/11\/15\/veronica-reyero-in-readmagine-20-consumer-trends-and-in-home-consumption-during-the-lock-down\/&#038;t=VER%C3%93NICA%20REYERO%20IN%20READMAGINE%2020%3A%20CONSUMER%20TRENDS%20AND%20IN-HOME%20CONSUMPTION%20DURING%20THE%20LOCK-DOWN' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir en Facebook'><span class='avia_hidden_link_text'>Compartir en Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Compartir en X\" href='https:\/\/twitter.com\/share?text=VER%C3%93NICA%20REYERO%20IN%20READMAGINE%2020%3A%20CONSUMER%20TRENDS%20AND%20IN-HOME%20CONSUMPTION%20DURING%20THE%20LOCK-DOWN&#038;url=https:\/\/renodo.org\/en\/?p=1250' data-av_icon='\ue932' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir en X'><span class='avia_hidden_link_text'>Compartir en X<\/span><\/a><\/li><li class='av-share-link av-social-link-mail avia_social_iconfont' ><a  aria-label=\"Compartir por correo\" href='mailto:?subject=VER%C3%93NICA%20REYERO%20IN%20READMAGINE%2020%3A%20CONSUMER%20TRENDS%20AND%20IN-HOME%20CONSUMPTION%20DURING%20THE%20LOCK-DOWN&#038;body=https:\/\/renodo.org\/en\/2020\/11\/15\/veronica-reyero-in-readmagine-20-consumer-trends-and-in-home-consumption-during-the-lock-down\/' data-av_icon='\ue805' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir por correo'><span class='avia_hidden_link_text'>Compartir por correo<\/span><\/a><\/li><\/ul><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1245,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[3,21],"tags":[],"class_list":["post-1250","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-home","category-ideasen","post_format-post-format-video"],"_links":{"self":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/comments?post=1250"}],"version-history":[{"count":1,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1250\/revisions"}],"predecessor-version":[{"id":1251,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1250\/revisions\/1251"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/media\/1245"}],"wp:attachment":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/media?parent=1250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/categories?post=1250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/tags?post=1250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}