{"id":1229,"date":"2020-11-13T09:05:24","date_gmt":"2020-11-13T09:05:24","guid":{"rendered":"https:\/\/renodo.org\/en\/?p=1229"},"modified":"2020-11-13T10:02:03","modified_gmt":"2020-11-13T10:02:03","slug":"tamblyn-in-readmagine-2020-lets-prioritize-investing-in-people-rather-than-buildings","status":"publish","type":"post","link":"https:\/\/renodo.org\/en\/2020\/11\/13\/tamblyn-in-readmagine-2020-lets-prioritize-investing-in-people-rather-than-buildings\/","title":{"rendered":"TAMBLYN IN READMAGINE 2020: LET\u2019S PRIORITIZE INVESTING IN PEOPLE RATHER THAN BUILDINGS"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-63183e73d011c834864ebbbc2c101074\">\n#top .av-special-heading.av-av_heading-63183e73d011c834864ebbbc2c101074{\npadding-bottom:18px;\nfont-size:40px;\n}\nbody .av-special-heading.av-av_heading-63183e73d011c834864ebbbc2c101074 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-av_heading-63183e73d011c834864ebbbc2c101074 .av-special-heading-tag{\nfont-size:40px;\n}\n.av-special-heading.av-av_heading-63183e73d011c834864ebbbc2c101074 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-av_heading-63183e73d011c834864ebbbc2c101074 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-av_heading-63183e73d011c834864ebbbc2c101074 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-63183e73d011c834864ebbbc2c101074 av-special-heading-h1 blockquote modern-quote modern-centered  avia-builder-el-0  el_before_av_video  avia-builder-el-first  av-inherit-size'><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >TAMBLYN IN READMAGINE 2020: LET\u2019S PRIORITIZE INVESTING IN PEOPLE RATHER THAN BUILDINGS<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div  class='avia-video av-av_video-eeb6bfd649760f668cef44a36391e17c avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtu.be\/FMYfgGnH9wk'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"The future of the book sector after the coronavirus crisis: How things will change\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/FMYfgGnH9wk?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-1'  class='av-layout-grid-container av-av_layout_row-edf07c93594a85695fda65c20c2393d8 entry-content-wrapper main_color av-flex-cells  avia-builder-el-2  el_after_av_video  el_before_av_social_share  grid-row-not-first  container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_one_fifth no_margin  avia-builder-el-3  el_before_av_cell_three_fifth  avia-builder-el-first  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_three_fifth no_margin  avia-builder-el-4  el_after_av_cell_one_fifth  el_before_av_cell_one_fifth  content-align-top'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_textblock-feab96d2ca212fe2c5845c2515871f31\">\n#top .av_textblock_section.av-av_textblock-feab96d2ca212fe2c5845c2515871f31 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-av_textblock-feab96d2ca212fe2c5845c2515871f31 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Michel Tamblyn, president and CEO of the Kobo Rakuten group, summarized the power of the Readmagine and other online experiences at the end of his presentation with his conviction that after the pandemic it is smart to prioritize investment in people rather than buildings.<\/p>\n<p>Readmagine 2020 managed to adapt to the impossibility of bringing the participants together at Casa del Lector as in previous editions through a collaboration and digitization strategy. This organization along with Digital Publishing Summit adapted to the difficulties that arose for a physical event during the first wave of Covid-19 for a meeting very much based on the interaction of some professionals with others at the very beginning of June. The bet that involved quite a few risks has catapulted Readmagine as a global event, which during these days is bringing together 550 professionals from the international publishing industry.<\/p>\n<p>Tamblyn was introduced by R\u00fcdiger Wischenbart and begun admitting that the industry is living in an \u201cuncharted territory asking questions in your business that you never asked before, most of them are new questions that I never thought that I even ask\u201d questions like what are we going to do if there are no more new books to release in two or three months, what happens if we can\u2019t manufacture new reading devices this year, is it better to give away ten million books or sell a hundred thousand of them\u2026what if people have to make a choice between books and food\u201d.<\/p>\n<p>The CEO of\u00a0 Rakuten Kobo said that what he learned so far fell into three categories:<\/p>\n<ul>\n<li>What was learned about how Kobo works as a company during this (and implications forward).<\/li>\n<li>What was learned about readers and relationship to reading.<\/li>\n<li>What was learned about the industry as a whole.<\/li>\n<\/ul>\n<p>What Rakuten Kobo would eventually discover, Tamblyn said, is that the more difficult challenge for the company was the manufacturing halt. \u201cWe were able to sell more e-readers with all of our 10,000 stores closed than we had forecasted to sell with them open,\u201d. With \u201cagility and speed,\u201d the company\u2019s international retailers had \u201cdecided to put their promotional focus\u201d on e-reading as the pandemic descended on them.<\/p>\n<p>And what the company had learned in this part of the experience was that it\u2019s important to diversify vendors beyond one geographical area, because it\u2019s not enough to have multiple vendors in the same market: \u201cAnd the same is true of any children\u2019s book publisher doing all their colour printing work in China.\u201d<\/p>\n<p>He also declared: \u00abThis is a perfect time for the ebook. Over the course of 60 days, we gave away over 15 million books to people who were staying safe at home. The results were surprising\u2026\u00bb<\/p>\n<p>\u00abA return to the physical experience around the book will be possible as long as there is no vaccine?Pleasure visits to bookstores, book clubs&#8230;<\/p>\n<p>It will be interesting to see the commitment &amp; reactions of people in the coming months\u00bb<\/p>\n<p>When the Fundaci\u00f3n Germ\u00e1n S\u00e1nchez Ruip\u00e9rez organizers of Readmagine asked Tamblyn for a personal motto he proposed this one: \u201cUnder stress, we learn what is essential in reading \u2013 the words, the stories, knowledge, escape or immersion. Everything else is just means of delivery\u201d.<\/p>\n<p>The conversation with Tamblyn was more inspirational than business-like and was very welcomed by the large number of Readmagine \/ Digital Publishing Summit participants, because it was just the kind of message professionals needed to hear after the first months of general lockdown in most countries. .<\/p>\n<p>Michael Tamblyn, President and Chief Executive Officer at Rakuten Kobo, drives growth, profitability and international expansion in a fiercely competitive market. He combines a passion for reading with a deep focus on hardware and software experiences. In addition to leading Rakuten Kobo, the global digital bookseller, He advises startups focused on aging and technology as Chief Entrepreneur of Age-Well NCE, is on the board of directors of the Law Commission of Ontario, Ontario\u2019s law reform body, as well as The Power Plant, Toronto\u2019s foremost contemporary art gallery. Michael has been a part of Rakuten Kobo\u2019s executive team since its inception in 2009, and previously held the role of Chief Content Officer. He holds a Master\u2019s in Business Administration from the University of Western Ontario.<\/p>\n<\/div><\/section>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_one_fifth no_margin  avia-builder-el-6  el_after_av_cell_three_fifth  avia-builder-el-last  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div><\/div><div id='after_grid_row_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1229'><div class='entry-content-wrapper clearfix'><div  class='av-social-sharing-box av-av_social_share-ab1295240bea1d1200dd92c8b0db438f av-social-sharing-box-default  avia-builder-el-7  el_after_av_layout_row  avia-builder-el-no-sibling  av-social-sharing-box-fullwidth'><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Compartir esta entrada<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Compartir en Facebook\" href='https:\/\/www.facebook.com\/sharer.php?u=https:\/\/renodo.org\/en\/2020\/11\/13\/tamblyn-in-readmagine-2020-lets-prioritize-investing-in-people-rather-than-buildings\/&#038;t=TAMBLYN%20IN%20READMAGINE%202020%3A%20LET%E2%80%99S%20PRIORITIZE%20INVESTING%20IN%20PEOPLE%20RATHER%20THAN%20BUILDINGS' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir en Facebook'><span class='avia_hidden_link_text'>Compartir en Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Compartir en X\" href='https:\/\/twitter.com\/share?text=TAMBLYN%20IN%20READMAGINE%202020%3A%20LET%E2%80%99S%20PRIORITIZE%20INVESTING%20IN%20PEOPLE%20RATHER%20THAN%20BUILDINGS&#038;url=https:\/\/renodo.org\/en\/?p=1229' data-av_icon='\ue932' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir en X'><span class='avia_hidden_link_text'>Compartir en X<\/span><\/a><\/li><li class='av-share-link av-social-link-mail avia_social_iconfont' ><a  aria-label=\"Compartir por correo\" href='mailto:?subject=TAMBLYN%20IN%20READMAGINE%202020%3A%20LET%E2%80%99S%20PRIORITIZE%20INVESTING%20IN%20PEOPLE%20RATHER%20THAN%20BUILDINGS&#038;body=https:\/\/renodo.org\/en\/2020\/11\/13\/tamblyn-in-readmagine-2020-lets-prioritize-investing-in-people-rather-than-buildings\/' data-av_icon='\ue805' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir por correo'><span class='avia_hidden_link_text'>Compartir por correo<\/span><\/a><\/li><\/ul><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1226,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[3,21],"tags":[],"class_list":["post-1229","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-home","category-ideasen","post_format-post-format-video"],"_links":{"self":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/comments?post=1229"}],"version-history":[{"count":1,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1229\/revisions"}],"predecessor-version":[{"id":1230,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1229\/revisions\/1230"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/media\/1226"}],"wp:attachment":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/media?parent=1229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/categories?post=1229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/tags?post=1229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}