{"id":1220,"date":"2020-10-14T16:56:40","date_gmt":"2020-10-14T16:56:40","guid":{"rendered":"https:\/\/renodo.org\/en\/?p=1220"},"modified":"2020-10-14T16:56:40","modified_gmt":"2020-10-14T16:56:40","slug":"aldus-up-at-frankfurt-preparing-for-the-relaunch-of-trade-fairs","status":"publish","type":"post","link":"https:\/\/renodo.org\/en\/2020\/10\/14\/aldus-up-at-frankfurt-preparing-for-the-relaunch-of-trade-fairs\/","title":{"rendered":"ALDUS UP&#8217; AT FRANKFURT: PREPARING FOR THE RELAUNCH OF TRADE FAIRS"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-6a3232eace0eb5b2638cf9dd0812b074\">\n#top .av-special-heading.av-av_heading-6a3232eace0eb5b2638cf9dd0812b074{\npadding-bottom:18px;\nfont-size:40px;\n}\nbody .av-special-heading.av-av_heading-6a3232eace0eb5b2638cf9dd0812b074 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-av_heading-6a3232eace0eb5b2638cf9dd0812b074 .av-special-heading-tag{\nfont-size:40px;\n}\n.av-special-heading.av-av_heading-6a3232eace0eb5b2638cf9dd0812b074 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-av_heading-6a3232eace0eb5b2638cf9dd0812b074 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-av_heading-6a3232eace0eb5b2638cf9dd0812b074 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-6a3232eace0eb5b2638cf9dd0812b074 av-special-heading-h1 blockquote modern-quote modern-centered  avia-builder-el-0  el_before_av_image  avia-builder-el-first  av-inherit-size'><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >ALDUS UP\u2019 AT FRANKFURT: PREPARING FOR THE RELAUNCH OF TRADE FAIRS<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-a9213a0706f78db86513f0c0fdad5928\">\n.avia-image-container.av-av_image-a9213a0706f78db86513f0c0fdad5928 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-a9213a0706f78db86513f0c0fdad5928 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-a9213a0706f78db86513f0c0fdad5928 av-styling- avia-align-center  avia-builder-el-1  el_after_av_heading  el_before_av_layout_row  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1219 avia-img-lazy-loading-not-1219 avia_image ' src=\"https:\/\/renodo.org\/en\/wp-content\/uploads\/2020\/10\/Aldus_2-705x430.jpg\" alt='' title='Aldus_2'  height=\"430\" width=\"705\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-1'  class='av-layout-grid-container av-av_layout_row-edf07c93594a85695fda65c20c2393d8 entry-content-wrapper main_color av-flex-cells  avia-builder-el-2  el_after_av_image  el_before_av_social_share  grid-row-not-first  container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_one_fifth no_margin  avia-builder-el-3  el_before_av_cell_three_fifth  avia-builder-el-first  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_three_fifth no_margin  avia-builder-el-4  el_after_av_cell_one_fifth  el_before_av_cell_one_fifth  content-align-top'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_textblock-feab96d2ca212fe2c5845c2515871f31\">\n#top .av_textblock_section.av-av_textblock-feab96d2ca212fe2c5845c2515871f31 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-av_textblock-feab96d2ca212fe2c5845c2515871f31 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Aldus Up, the European network for the relaunch of trade fairs and the exchange of translation rights in Europe, makes its debut in Frankfurt with four professional meetings<\/strong><\/p>\n<p><strong>The European Commission-funded project looks to the digital world to create new ways of community building between readers and publishers, revolutionise the trade fair system and make it sustainable even after the Covid-19 crisis.<\/strong><\/p>\n<p><u>\u00a0<\/u><\/p>\n<p>The world of Book Fairs restarts following the Covid-19 crisis with a Europe-wide project &#8211; <a href=\"http:\/\/www.aldusnet.eu\/\">Aldus Up<\/a> &#8211; making its debut at the Frankfurt Book Fair.<\/p>\n<p>What are the trends in European publishing markets after the epidemic and how can exchanges between different countries be stimulated? How are reading habits and cultural consumption changing? How can we use digital technologies to redesign Fairs and the market for exchanging rights? These are some of the issues at the heart of Aldus Up&#8217;s mission and which, crucially, will be addressed during four professional meetings included in the Buchmesse program this year for the first time in digital form.<\/p>\n<p>Aldus Up (see attached presentation document) is a project that aims to innovate and boost book fairs from a European perspective, promoting the exchange of translation rights between countries and the internationalization of the publishing sector. Co-funded by the European Union&#8217;s Europe Creative program, the four years project is coordinated by the Italian Publishers Association (AIE) and is born out of the experience of Aldus, a network set up in 2016 that today involves 20 European fairs.<\/p>\n<p>\u00abThe new global post-pandemic environment emphasizes, and to some extent makes even more urgent, the need for innovation within the book fairs system,\u00bb explains Ricardo Franco Levi, president of AIE and vice-president of the Federation of European Publishers (FEP). \u00abWe want to create a new future for the communities of readers and publishers, building new opportunities for digital and physical interactions. Among our objectives, we plan to exploit the potential of digital technologies to combine off-line and online events, to promote new studies on translation trends in Europe and the impact of digitization on reading habits and publishing production, to experiment new distributed events in the cities, and to make book fairs more accessible to different kinds of audiences in a spirit of inclusion &#8211; from people with disabilities to immigrant communities\u00bb.<\/p>\n<p>The 20 European book fairs of the Aldus Up network include 4 international fairs (Bologna, Frankfurt, London and Liber in Spain) and 16 national book fairs\u00a0 (Antwerp, Bucharest, Gothenburg, Istanbul, Lisbon, Ljubljana, Madrid, Naples, Prague, Riga, Rome, Thessaloniki, Turin, Sofia, Vienna, Vilnius), covering 16 countries. In 2019 these fairs had more than 4.7 million visitors, a total exhibition area of almost 500,000 square metres and more than 4,000 organised events.<\/p>\n<p>The network also relies on the contribution of national and international stakeholders in the book sector and research and innovation field such as the Federation of European Publishers, the Foundation Germ\u00e1n S\u00e1nchez Ruip\u00e9rez, the department of book studies of\u00a0Johannes Gutenberg University Mainz, LIA Foundation and the Norwegian Publishers Association.<\/p>\n<p><span style=\"text-decoration: line-through;\">\u00a0<\/span><\/p>\n<p>e-mail: <a href=\"mailto:aldus@aldusnet.eu\">aldus@aldusnet.eu<\/a> \u00a0<a href=\"http:\/\/www.aldusnet.eu\/\">www.aldusnet.eu<\/a><\/p>\n<\/div><\/section>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" 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