{"id":1202,"date":"2020-03-15T13:13:16","date_gmt":"2020-03-15T13:13:16","guid":{"rendered":"https:\/\/renodo.org\/en\/?p=1202"},"modified":"2020-03-15T13:17:55","modified_gmt":"2020-03-15T13:17:55","slug":"publishing-v-gafa-the-future-of-publishing-industry","status":"publish","type":"post","link":"https:\/\/renodo.org\/en\/2020\/03\/15\/publishing-v-gafa-the-future-of-publishing-industry\/","title":{"rendered":"PUBLISHING V GAFA: THE FUTURE OF PUBLISHING INDUSTRY"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-b9ec56ea29b31a42f770af4f21c2802e\">\n#top .av-special-heading.av-av_heading-b9ec56ea29b31a42f770af4f21c2802e{\npadding-bottom:18px;\nfont-size:40px;\n}\nbody .av-special-heading.av-av_heading-b9ec56ea29b31a42f770af4f21c2802e .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-av_heading-b9ec56ea29b31a42f770af4f21c2802e .av-special-heading-tag{\nfont-size:40px;\n}\n.av-special-heading.av-av_heading-b9ec56ea29b31a42f770af4f21c2802e .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-av_heading-b9ec56ea29b31a42f770af4f21c2802e .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-av_heading-b9ec56ea29b31a42f770af4f21c2802e .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-b9ec56ea29b31a42f770af4f21c2802e av-special-heading-h1 blockquote modern-quote modern-centered  avia-builder-el-0  el_before_av_video  avia-builder-el-first  av-inherit-size'><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >PUBLISHING V GAFA: THE FUTURE OF PUBLISHING INDUSTRY<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div  class='avia-video av-av_video-e3518003645d4a24be962e42140872ec avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtu.be\/o_AXIB-qDUM'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"PubMagNet Publishing industry vs GAFA\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/o_AXIB-qDUM?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-1'  class='av-layout-grid-container av-av_layout_row-edf07c93594a85695fda65c20c2393d8 entry-content-wrapper main_color av-flex-cells  avia-builder-el-2  el_after_av_video  el_before_av_social_share  grid-row-not-first  container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_one_fifth no_margin  avia-builder-el-3  el_before_av_cell_three_fifth  avia-builder-el-first  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_three_fifth no_margin  avia-builder-el-4  el_after_av_cell_one_fifth  el_before_av_cell_one_fifth  content-align-top'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_textblock-feab96d2ca212fe2c5845c2515871f31\">\n#top .av_textblock_section.av-av_textblock-feab96d2ca212fe2c5845c2515871f31 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-av_textblock-feab96d2ca212fe2c5845c2515871f31 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>The FGSR team made a presentation during the PubMagNet meeting about the challenges of the European cultural industry -or the World\u2019s publishing industry in general- to compete with GAFA and platform model companies. One of the concepts that the FGSR manages is that of \u201csoft innovation\u201d as a specific way of the cultural sector to adapt to the new landsacpe. In these interviews, participants in the meeting were asked for opinions on this situation.<\/p>\n<p>Andrew Albanese (Publishers Weekly) explains that \u201cTen years ago I think the landscape looked a lot different, publishers operated much more from a position of fear: what\u2019s going to happen in a digital future\u201d but \u201cTen years after I think we\u2019d come to the realization that books are here to stay\u201d<\/p>\n<p>The most important thing for publishers is the competition for consumers attention and \u201cliteracy is the tool, is the silver bullet\u201d, thinks Albanese.<\/p>\n<p>Fabrice Piault (Livres Hebdo) considers that there used to be a \u201cbookworld\u201d and the trend is that publishers develop other products -different to books- using the same IP and booksellers also diversify. Amazon is part of the book world but books are no so important for Amazon.<\/p>\n<p>Carrenho (PublishNews) thinks that GAFA should not be seen as enemies but means to disseminate content. He thinks that the main problem is that book sector is too conservative, moreover, may be some strategies around startups could be part of the solution as a way to face the big corporate companies from the publishing sector side.<\/p>\n<p>Lena Scherer (Buchreport) concedes that GAFA is a huge challenge for the European model of content industry because those companies compete for the attention of the people with the traditional publishing sector. Nevertheless, Scherer is convinced that in the context of a hectic society there is an opportunity for books, because people can sit down, relax and read at their own pace so this is an asset in the fast and moving world.<\/p>\n<p>Carlo Carrenho and Antonio Mart\u00edn (PublishNews, Spain), Andrew Albanese (Publishers Weekly, USA), R\u00fcdiger Wischenbart (Wischenbart Consulting, Austria), Fabrice Piault (Livres Hebdo, France) and Thomas Wilking, Buchreport and Lena Scherer (Buchreport, Germany) joined with several experts from Spain and LatinAmerican countries at the centre or Fundaci\u00f3n Germ\u00e1n S\u00e1nchez Ruip\u00e9rez in Madrid.<\/p>\n<\/div><\/section>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_one_fifth no_margin  avia-builder-el-6  el_after_av_cell_three_fifth  avia-builder-el-last  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div><\/div><div id='after_grid_row_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1202'><div class='entry-content-wrapper clearfix'><div  class='av-social-sharing-box av-av_social_share-ab1295240bea1d1200dd92c8b0db438f av-social-sharing-box-default  avia-builder-el-7  el_after_av_layout_row  avia-builder-el-no-sibling  av-social-sharing-box-fullwidth'><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Compartir esta entrada<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Compartir en Facebook\" href='https:\/\/www.facebook.com\/sharer.php?u=https:\/\/renodo.org\/en\/2020\/03\/15\/publishing-v-gafa-the-future-of-publishing-industry\/&#038;t=PUBLISHING%20V%20GAFA%3A%20THE%20FUTURE%20OF%20PUBLISHING%20INDUSTRY' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir en Facebook'><span class='avia_hidden_link_text'>Compartir en Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Compartir en X\" href='https:\/\/twitter.com\/share?text=PUBLISHING%20V%20GAFA%3A%20THE%20FUTURE%20OF%20PUBLISHING%20INDUSTRY&#038;url=https:\/\/renodo.org\/en\/?p=1202' data-av_icon='\ue932' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir en X'><span class='avia_hidden_link_text'>Compartir en X<\/span><\/a><\/li><li class='av-share-link av-social-link-mail avia_social_iconfont' ><a  aria-label=\"Compartir por correo\" href='mailto:?subject=PUBLISHING%20V%20GAFA%3A%20THE%20FUTURE%20OF%20PUBLISHING%20INDUSTRY&#038;body=https:\/\/renodo.org\/en\/2020\/03\/15\/publishing-v-gafa-the-future-of-publishing-industry\/' data-av_icon='\ue805' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir por correo'><span class='avia_hidden_link_text'>Compartir por correo<\/span><\/a><\/li><\/ul><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1205,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[3,21],"tags":[],"class_list":["post-1202","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-home","category-ideasen","post_format-post-format-video"],"_links":{"self":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/comments?post=1202"}],"version-history":[{"count":1,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1202\/revisions"}],"predecessor-version":[{"id":1204,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1202\/revisions\/1204"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/media\/1205"}],"wp:attachment":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/media?parent=1202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/categories?post=1202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/tags?post=1202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}