{"id":1088,"date":"2019-09-16T09:50:32","date_gmt":"2019-09-16T09:50:32","guid":{"rendered":"https:\/\/renodo.org\/en\/?p=1088"},"modified":"2019-09-16T09:53:37","modified_gmt":"2019-09-16T09:53:37","slug":"sebastian-posth-publishing-need-to-get-use-to-the-blockchain-because-it-wont-go-away","status":"publish","type":"post","link":"https:\/\/renodo.org\/en\/2019\/09\/16\/sebastian-posth-publishing-need-to-get-use-to-the-blockchain-because-it-wont-go-away\/","title":{"rendered":"SEBASTIAN POSTH: PUBLISHING NEED TO GET USE TO THE BLOCKCHAIN BECAUSE IT WON\u2019T GO AWAY"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-044e2ede9fb4a61818017d5727925c07\">\n#top .av-special-heading.av-av_heading-044e2ede9fb4a61818017d5727925c07{\npadding-bottom:18px;\nfont-size:40px;\n}\nbody .av-special-heading.av-av_heading-044e2ede9fb4a61818017d5727925c07 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-av_heading-044e2ede9fb4a61818017d5727925c07 .av-special-heading-tag{\nfont-size:40px;\n}\n.av-special-heading.av-av_heading-044e2ede9fb4a61818017d5727925c07 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-av_heading-044e2ede9fb4a61818017d5727925c07 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-av_heading-044e2ede9fb4a61818017d5727925c07 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-044e2ede9fb4a61818017d5727925c07 av-special-heading-h1 blockquote modern-quote modern-centered  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first  av-inherit-size'><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Sebastian Posth: Publishing need to get use to the Blockchain because it won\u2019t go away<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-15d750bd1b332b34c6e70b077ebbccdf\">\n.flex_column.av-av_one_full-15d750bd1b332b34c6e70b077ebbccdf{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_full-15d750bd1b332b34c6e70b077ebbccdf av_one_full  avia-builder-el-1  el_after_av_heading  el_before_av_layout_row  avia-builder-el-last  first flex_column_div av-zero-column-padding  '     ><div  class='avia-video av-av_video-a5b8ef72479ca1e0ce625be6d7cb4007 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/www.youtube.com\/watch?v=KbdQGM-CoAE'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/KbdQGM-CoAE?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-1'  class='av-layout-grid-container av-av_layout_row-edf07c93594a85695fda65c20c2393d8 entry-content-wrapper main_color av-flex-cells  avia-builder-el-3  el_after_av_one_full  el_before_av_social_share  grid-row-not-first  container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_one_fifth no_margin  avia-builder-el-4  el_before_av_cell_three_fifth  avia-builder-el-first  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_three_fifth no_margin  avia-builder-el-5  el_after_av_cell_one_fifth  el_before_av_cell_one_fifth  content-align-top'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_textblock-feab96d2ca212fe2c5845c2515871f31\">\n#top .av_textblock_section.av-av_textblock-feab96d2ca212fe2c5845c2515871f31 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-av_textblock-feab96d2ca212fe2c5845c2515871f31 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>In the context of the \u201cLearning within the boundaries\u201d conference, which took place during the Readmagine week of 2019, Sebastian Posth presented a workshop given on theBlockchain for the publishing industry.<\/p>\n<p>As a publisher, entrepreneur and consultant, I have been working for many years to transform innovative technology into valuable and useful products, services and tools for the publishing industry. It is my personal ambition to support media companies in developing and implementing a digital business model that suits their needs and helps them grow their digital business.<\/p>\n<p>\u2018Posth \u2013 Digital Business Development\u2019 offers consulting services, project management and product development for media companies, publishers, intermediaries, retailers, and institutions in the fields of digital publishing, digital content aggregation and distribution, social media and ebook retail marketing, data analytics and market research.<\/p>\n<p>As founder and managing director of data analytics company Publishing Data Networks I am developing \u201aMonitor\u2018, a tool for sales and marketing data analysis designed to support publishers and authors with their digital marketing and sales.<\/p>\n<p>As founder and business developer of the Content Blockchain Project I am building tools and services for journalists, publishers, and media start-ups to create new innovative products, services and business models in an open blockchain economy.<\/p>\n<p>In 2003, during my studies of German language and literature and philosophy, I began to produce books for publishers with LaTex and InDesign. In 2005 I started my own publishing activities. Please have a look at the product range of Posth Verlag.<\/p>\n<p>As early as 2005 I founded Zentrale Medien, Germany\u2019s first digital distributor and one of the first ebook retail sites and ebook conversion houses. The company was re-branded as KN-digital in 2009 after its acquisition by Koch, Neff &amp; Volckmar, Germany\u2019s largest book wholesaler and book distributor. KN-digital has been converting and distributing ebooks for major publishers like Rowohlt (Holtzbrinck\/Macmillan), DTV, Campus, WBG, Aufbau, etc.<\/p>\n<p>From 2009 I worked for VVA (arvato media, Bertelsmann AG), the large distributor for books and e-books of major publishing groups like Random House, Bastei L\u00fcbbe, Kosmos or Hanser, DuMont and about 200 other publishers. As Director Digital Content Distribution in G\u00fctersloh, I was responsible for the development of digital media logistics (BIC-Media).<\/p>\n<\/div><\/section>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_one_fifth no_margin  avia-builder-el-7  el_after_av_cell_three_fifth  avia-builder-el-last  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div>\n<\/div><div id='after_grid_row_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1088'><div class='entry-content-wrapper clearfix'><\/p>\n<div  class='av-social-sharing-box av-av_social_share-ab1295240bea1d1200dd92c8b0db438f av-social-sharing-box-default  avia-builder-el-8  el_after_av_layout_row  avia-builder-el-no-sibling  av-social-sharing-box-fullwidth'><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Compartir esta entrada<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Compartir en Facebook\" href='https:\/\/www.facebook.com\/sharer.php?u=https:\/\/renodo.org\/en\/2019\/09\/16\/sebastian-posth-publishing-need-to-get-use-to-the-blockchain-because-it-wont-go-away\/&#038;t=SEBASTIAN%20POSTH%3A%20PUBLISHING%20NEED%20TO%20GET%20USE%20TO%20THE%20BLOCKCHAIN%20BECAUSE%20IT%20WON%E2%80%99T%20GO%20AWAY' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir en Facebook'><span class='avia_hidden_link_text'>Compartir en Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Compartir en X\" href='https:\/\/twitter.com\/share?text=SEBASTIAN%20POSTH%3A%20PUBLISHING%20NEED%20TO%20GET%20USE%20TO%20THE%20BLOCKCHAIN%20BECAUSE%20IT%20WON%E2%80%99T%20GO%20AWAY&#038;url=https:\/\/renodo.org\/en\/?p=1088' data-av_icon='\ue932' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir en X'><span class='avia_hidden_link_text'>Compartir en X<\/span><\/a><\/li><li class='av-share-link av-social-link-mail avia_social_iconfont' ><a  aria-label=\"Compartir por correo\" href='mailto:?subject=SEBASTIAN%20POSTH%3A%20PUBLISHING%20NEED%20TO%20GET%20USE%20TO%20THE%20BLOCKCHAIN%20BECAUSE%20IT%20WON%E2%80%99T%20GO%20AWAY&#038;body=https:\/\/renodo.org\/en\/2019\/09\/16\/sebastian-posth-publishing-need-to-get-use-to-the-blockchain-because-it-wont-go-away\/' data-av_icon='\ue805' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir por correo'><span class='avia_hidden_link_text'>Compartir por correo<\/span><\/a><\/li><\/ul><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1072,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,21],"tags":[],"class_list":["post-1088","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-home","category-ideasen"],"_links":{"self":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1088","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/comments?post=1088"}],"version-history":[{"count":5,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1088\/revisions"}],"predecessor-version":[{"id":1093,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1088\/revisions\/1093"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/media\/1072"}],"wp:attachment":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/media?parent=1088"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/categories?post=1088"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/tags?post=1088"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}