{"id":1086,"date":"2019-09-16T09:49:12","date_gmt":"2019-09-16T09:49:12","guid":{"rendered":"https:\/\/renodo.org\/en\/?p=1086"},"modified":"2019-09-16T09:49:12","modified_gmt":"2019-09-16T09:49:12","slug":"luis-villa-designing-smart-customer-experiences","status":"publish","type":"post","link":"https:\/\/renodo.org\/en\/2019\/09\/16\/luis-villa-designing-smart-customer-experiences\/","title":{"rendered":"LUIS VILLA: DESIGNING SMART CUSTOMER EXPERIENCES"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-148899ae7f96881413a3b210edfce305\">\n#top .av-special-heading.av-av_heading-148899ae7f96881413a3b210edfce305{\npadding-bottom:18px;\nfont-size:40px;\n}\nbody .av-special-heading.av-av_heading-148899ae7f96881413a3b210edfce305 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-av_heading-148899ae7f96881413a3b210edfce305 .av-special-heading-tag{\nfont-size:40px;\n}\n.av-special-heading.av-av_heading-148899ae7f96881413a3b210edfce305 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-av_heading-148899ae7f96881413a3b210edfce305 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-av_heading-148899ae7f96881413a3b210edfce305 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-148899ae7f96881413a3b210edfce305 av-special-heading-h1 blockquote modern-quote modern-centered  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first  av-inherit-size'><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Luis Villa: Designing smart customer experiences<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-15d750bd1b332b34c6e70b077ebbccdf\">\n.flex_column.av-av_one_full-15d750bd1b332b34c6e70b077ebbccdf{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_full-15d750bd1b332b34c6e70b077ebbccdf av_one_full  avia-builder-el-1  el_after_av_heading  el_before_av_layout_row  avia-builder-el-last  first flex_column_div av-zero-column-padding  '     ><div  class='avia-video av-av_video-3a276110a0f0b2127c310bd9f47344a3 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/www.youtube.com\/watch?v=Jgkp_oQAqr8'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/Jgkp_oQAqr8?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-1'  class='av-layout-grid-container av-av_layout_row-edf07c93594a85695fda65c20c2393d8 entry-content-wrapper main_color av-flex-cells  avia-builder-el-3  el_after_av_one_full  el_before_av_social_share  grid-row-not-first  container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_one_fifth no_margin  avia-builder-el-4  el_before_av_cell_three_fifth  avia-builder-el-first  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_three_fifth no_margin  avia-builder-el-5  el_after_av_cell_one_fifth  el_before_av_cell_one_fifth  content-align-top'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_textblock-feab96d2ca212fe2c5845c2515871f31\">\n#top .av_textblock_section.av-av_textblock-feab96d2ca212fe2c5845c2515871f31 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-av_textblock-feab96d2ca212fe2c5845c2515871f31 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Within the context of Readmagine -the conference devoted to the innovation of publishing and readership, organized by Fundaci\u00f3n Germ\u00e1n S\u00e1nchez Ruip\u00e9rez every year during the first week of June- a workshop took place on the design of quality experiences for the readers.\u00a0Luis Villa thinks that the competitors or publishing sector are coming from outside this industry; the new companies are not focusing or thinking about what the practices are or the benchmarks in the industry, but on what is broken, what doesn\u2019t work really well for customers, and from this inception they build the first user design start up (starting from the scratch).<\/p>\n<p>Luis Villa has have grown among systems and engineering teams and set up design strategy teams to transform technology into experiences. Luis has worked inside organizations with different cultures as consultancy companies, agencies, start-ups and end clients. Today he is a Strategist and Experience Architect. He is also a speaker in academic and political fora about the impact of technology and society.<\/p>\n<p>He has lived through the ups and downs of different digital waves across all industries with a strong focus in Banking and Insurance where he delivered strategic projects for several leading banks in Europe. He has set up teams, defined client-facing activities, designing new products and services and transforming their culture, technology, and internal processes.<\/p>\n<\/div><\/section>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_one_fifth no_margin  avia-builder-el-7  el_after_av_cell_three_fifth  avia-builder-el-last  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div><\/div><div id='after_grid_row_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1086'><div class='entry-content-wrapper clearfix'><div  class='av-social-sharing-box av-av_social_share-ab1295240bea1d1200dd92c8b0db438f av-social-sharing-box-default  avia-builder-el-8  el_after_av_layout_row  avia-builder-el-no-sibling  av-social-sharing-box-fullwidth'><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Compartir esta entrada<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Compartir en Facebook\" href='https:\/\/www.facebook.com\/sharer.php?u=https:\/\/renodo.org\/en\/2019\/09\/16\/luis-villa-designing-smart-customer-experiences\/&#038;t=LUIS%20VILLA%3A%20DESIGNING%20SMART%20CUSTOMER%20EXPERIENCES' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir en Facebook'><span class='avia_hidden_link_text'>Compartir en Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Compartir en X\" href='https:\/\/twitter.com\/share?text=LUIS%20VILLA%3A%20DESIGNING%20SMART%20CUSTOMER%20EXPERIENCES&#038;url=https:\/\/renodo.org\/en\/?p=1086' data-av_icon='\ue932' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir en X'><span class='avia_hidden_link_text'>Compartir en X<\/span><\/a><\/li><li class='av-share-link av-social-link-mail avia_social_iconfont' ><a  aria-label=\"Compartir por correo\" href='mailto:?subject=LUIS%20VILLA%3A%20DESIGNING%20SMART%20CUSTOMER%20EXPERIENCES&#038;body=https:\/\/renodo.org\/en\/2019\/09\/16\/luis-villa-designing-smart-customer-experiences\/' data-av_icon='\ue805' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir por correo'><span class='avia_hidden_link_text'>Compartir por correo<\/span><\/a><\/li><\/ul><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1071,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,21],"tags":[],"class_list":["post-1086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-home","category-ideasen"],"_links":{"self":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1086","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/comments?post=1086"}],"version-history":[{"count":1,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1086\/revisions"}],"predecessor-version":[{"id":1087,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1086\/revisions\/1087"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/media\/1071"}],"wp:attachment":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/media?parent=1086"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/categories?post=1086"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/tags?post=1086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}