{"id":1082,"date":"2019-09-16T09:45:33","date_gmt":"2019-09-16T09:45:33","guid":{"rendered":"https:\/\/renodo.org\/en\/?p=1082"},"modified":"2019-09-16T09:55:40","modified_gmt":"2019-09-16T09:55:40","slug":"colin-lovrinovic-ia-will-not-disrupt-the-core-business-of-publishing-but-benefits-some-procesess","status":"publish","type":"post","link":"https:\/\/renodo.org\/en\/2019\/09\/16\/colin-lovrinovic-ia-will-not-disrupt-the-core-business-of-publishing-but-benefits-some-procesess\/","title":{"rendered":"COLIN LOVRINOVIC: IA WILL NOT DISRUPT THE CORE BUSINESS OF PUBLISHING BUT BENEFITS SOME PROCESESS"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-905e9d587f7ec98818a9f3bf22912224\">\n#top .av-special-heading.av-av_heading-905e9d587f7ec98818a9f3bf22912224{\npadding-bottom:18px;\nfont-size:40px;\n}\nbody .av-special-heading.av-av_heading-905e9d587f7ec98818a9f3bf22912224 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-av_heading-905e9d587f7ec98818a9f3bf22912224 .av-special-heading-tag{\nfont-size:40px;\n}\n.av-special-heading.av-av_heading-905e9d587f7ec98818a9f3bf22912224 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-av_heading-905e9d587f7ec98818a9f3bf22912224 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-av_heading-905e9d587f7ec98818a9f3bf22912224 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-905e9d587f7ec98818a9f3bf22912224 av-special-heading-h1 blockquote modern-quote modern-centered  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first  av-inherit-size'><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Colin Lovrinovic: IA will not disrupt the core business of Publishing but benefits some procesess.<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-15d750bd1b332b34c6e70b077ebbccdf\">\n.flex_column.av-av_one_full-15d750bd1b332b34c6e70b077ebbccdf{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_full-15d750bd1b332b34c6e70b077ebbccdf av_one_full  avia-builder-el-1  el_after_av_heading  el_before_av_layout_row  avia-builder-el-last  first flex_column_div av-zero-column-padding  '     ><div  class='avia-video av-av_video-447a1057c024f0ca99895b658cfe6664 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtu.be\/Y8A1dvWV3sQ'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/Y8A1dvWV3sQ?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-1'  class='av-layout-grid-container av-av_layout_row-edf07c93594a85695fda65c20c2393d8 entry-content-wrapper main_color av-flex-cells  avia-builder-el-3  el_after_av_one_full  el_before_av_social_share  grid-row-not-first  container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_one_fifth no_margin  avia-builder-el-4  el_before_av_cell_three_fifth  avia-builder-el-first  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_three_fifth no_margin  avia-builder-el-5  el_after_av_cell_one_fifth  el_before_av_cell_one_fifth  content-align-top'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_textblock-feab96d2ca212fe2c5845c2515871f31\">\n#top .av_textblock_section.av-av_textblock-feab96d2ca212fe2c5845c2515871f31 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-av_textblock-feab96d2ca212fe2c5845c2515871f31 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>In the context of the \u201cLearning within the boundaries\u201d conference, which took place during the Readmagine week of 2019, Colin Lovrinovic presented a workshop on the prospects for AI within the Book Value Chain.<\/p>\n<p>Lovrinivic thinks that AI is going to change many industries and Publishing is one of them and if you want to grow your business it makes sense to get informed of the uses of this technology. AI is not going to impact or disruption on the core business in terms of substitution -i.e. are machines going to write the books? \u2013 because is still very limited in what it can do and you have to give it a clear focus, but he foresees benefits in all the surrounding area, for instance, to optimize marketing, distribution or sales to automate pricing.<\/p>\n<p>He is Managing Director at Gould Finch, the next generation data-driven management consulting firm that focuses on digital evolution and transformation across various industries. They work in holistic teams made up from industry experts, consultants, scientists and young talents \u2013 backed by innovative AI solutions.<\/p>\n<p>Gould Finch has worked with a number of clients from the international publishing industry on projects including strategy, innovation and implementation of new technology.<\/p>\n<p>Prior to Gould Finch, Colin worked for companies such as Amazon, Apple, Universal and Bastei L\u00fcbbe \u2013 one of Germany\u2019s largest trade publishers. And successfully (and unsuccessfully) started companies in the digital media space.<\/p>\n<p>He holds an MBA from Mannheim Business School, as well as an M.A. in Creative Industries Management and is an active member of the German Federal Association of Artificial Intelligence.<\/p>\n<\/div><\/section>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_one_fifth no_margin  avia-builder-el-7  el_after_av_cell_three_fifth  avia-builder-el-last  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div>\n<\/div><div id='after_grid_row_1'  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