{"id":1050,"date":"2019-09-15T11:45:14","date_gmt":"2019-09-15T11:45:14","guid":{"rendered":"https:\/\/renodo.org\/en\/?p=1050"},"modified":"2019-09-15T11:45:28","modified_gmt":"2019-09-15T11:45:28","slug":"fernando-piquer-lessons-from-the-e-sports","status":"publish","type":"post","link":"https:\/\/renodo.org\/en\/2019\/09\/15\/fernando-piquer-lessons-from-the-e-sports\/","title":{"rendered":"FERNANDO PIQUER: LESSONS FROM THE E-SPORTS"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-41924e891e228bbe156adb6beac8fe90\">\n#top .av-special-heading.av-av_heading-41924e891e228bbe156adb6beac8fe90{\npadding-bottom:18px;\nfont-size:40px;\n}\nbody .av-special-heading.av-av_heading-41924e891e228bbe156adb6beac8fe90 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-av_heading-41924e891e228bbe156adb6beac8fe90 .av-special-heading-tag{\nfont-size:40px;\n}\n.av-special-heading.av-av_heading-41924e891e228bbe156adb6beac8fe90 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-av_heading-41924e891e228bbe156adb6beac8fe90 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-av_heading-41924e891e228bbe156adb6beac8fe90 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-41924e891e228bbe156adb6beac8fe90 av-special-heading-h1 blockquote modern-quote modern-centered  avia-builder-el-0  el_before_av_layout_row  avia-builder-el-no-sibling  av-inherit-size'><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >FERNANDO PIQUER: LESSONS FROM THE E-SPORTS <\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-1'  class='av-layout-grid-container av-av_layout_row-edf07c93594a85695fda65c20c2393d8 entry-content-wrapper main_color av-flex-cells  avia-builder-el-1  el_after_av_heading  el_before_av_social_share  grid-row-not-first  container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_one_fifth no_margin  avia-builder-el-2  el_before_av_cell_three_fifth  avia-builder-el-first  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_three_fifth no_margin  avia-builder-el-3  el_after_av_cell_one_fifth  el_before_av_cell_one_fifth  content-align-top'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_textblock-feab96d2ca212fe2c5845c2515871f31\">\n#top .av_textblock_section.av-av_textblock-feab96d2ca212fe2c5845c2515871f31 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-av_textblock-feab96d2ca212fe2c5845c2515871f31 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/WQNx5XCWc-I\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>In the context of the \u201cLearning within the boundaries\u201d conference, which took place during the Readmagine week of 2019, Fernando Piquer offered a presentation on the organization, business model and lessons learned within the e-Sports activity for Publishers and Distributors of digital books.<\/p>\n<p>This video includes the whole lecture developed by Piquer in the morning of June 5, 2019.<\/p>\n<p>For more than 20 years, Fernando Piquer&#8217;s professional career has been linked to the Internet and digital entertainment. Before the creation of the e-Sports club Movistar Riders, founded Bitoon Games, the first Spanish \u201cfree to play\u201d game company.<\/p>\n<p>He was previously a founding partner of Zinkia, where he participated in the creation and exploitation of the animated series \u00abPocoyo\u00bb and was director of the videogames area of this company for more than five years.<\/p>\n<p>Throughout his career he has worked designing digital strategies and products for brands such as Coca-Cola, BBVA, Vodafone or Endesa, among others.<\/p>\n<p>Piquer explained the value proposition, the sales channels, the sort of engagement with the audience and the revenue system, among other elements of this new and fast-growing market. The e-Sports club Movistar Riders makes part of a whole experimental program called Readmagine (the same label that Fundaci\u00f3n Germ\u00e1n S\u00e1nchez Ruip\u00e9rez uses for the annual event) devoted to the work with new sectors in partnership with the publishing organizations, which takes place in the <em>Casa del Lector<\/em>, the headquarters of Fundaci\u00f3n Germ\u00e1n S\u00e1nchez Ruip\u00e9rez.<\/p>\n<\/div><\/section>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_one_fifth no_margin  avia-builder-el-5  el_after_av_cell_three_fifth  avia-builder-el-last  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div><\/div><div id='after_grid_row_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1050'><div class='entry-content-wrapper clearfix'><div  class='av-social-sharing-box av-av_social_share-ab1295240bea1d1200dd92c8b0db438f av-social-sharing-box-default  avia-builder-el-6  el_after_av_layout_row  avia-builder-el-no-sibling  av-social-sharing-box-fullwidth'><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Compartir esta entrada<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Compartir en Facebook\" href='https:\/\/www.facebook.com\/sharer.php?u=https:\/\/renodo.org\/en\/2019\/09\/15\/fernando-piquer-lessons-from-the-e-sports\/&#038;t=FERNANDO%20PIQUER%3A%20LESSONS%20FROM%20THE%20E-SPORTS' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir en Facebook'><span class='avia_hidden_link_text'>Compartir en Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Compartir en X\" href='https:\/\/twitter.com\/share?text=FERNANDO%20PIQUER%3A%20LESSONS%20FROM%20THE%20E-SPORTS&#038;url=https:\/\/renodo.org\/en\/?p=1050' data-av_icon='\ue932' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir en X'><span class='avia_hidden_link_text'>Compartir en X<\/span><\/a><\/li><li class='av-share-link av-social-link-mail avia_social_iconfont' ><a  aria-label=\"Compartir por correo\" href='mailto:?subject=FERNANDO%20PIQUER%3A%20LESSONS%20FROM%20THE%20E-SPORTS&#038;body=https:\/\/renodo.org\/en\/2019\/09\/15\/fernando-piquer-lessons-from-the-e-sports\/' data-av_icon='\ue805' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir por correo'><span class='avia_hidden_link_text'>Compartir por correo<\/span><\/a><\/li><\/ul><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1047,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-1050","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-ideasen","post_format-post-format-video"],"_links":{"self":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1050","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/comments?post=1050"}],"version-history":[{"count":1,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1050\/revisions"}],"predecessor-version":[{"id":1051,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1050\/revisions\/1051"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/media\/1047"}],"wp:attachment":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/media?parent=1050"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/categories?post=1050"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/tags?post=1050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}