{"id":1040,"date":"2019-09-15T11:35:12","date_gmt":"2019-09-15T11:35:12","guid":{"rendered":"https:\/\/renodo.org\/en\/?p=1040"},"modified":"2019-09-15T11:35:12","modified_gmt":"2019-09-15T11:35:12","slug":"chris-beer-understanding-the-new-audiences-generation-z","status":"publish","type":"post","link":"https:\/\/renodo.org\/en\/2019\/09\/15\/chris-beer-understanding-the-new-audiences-generation-z\/","title":{"rendered":"CHRIS BEER: UNDERSTANDING THE NEW AUDIENCES: GENERATION Z"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-8b23731ecc265a64592e1a41b5013f82\">\n#top .av-special-heading.av-av_heading-8b23731ecc265a64592e1a41b5013f82{\npadding-bottom:18px;\nfont-size:40px;\n}\nbody .av-special-heading.av-av_heading-8b23731ecc265a64592e1a41b5013f82 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-av_heading-8b23731ecc265a64592e1a41b5013f82 .av-special-heading-tag{\nfont-size:40px;\n}\n.av-special-heading.av-av_heading-8b23731ecc265a64592e1a41b5013f82 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-av_heading-8b23731ecc265a64592e1a41b5013f82 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-av_heading-8b23731ecc265a64592e1a41b5013f82 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-8b23731ecc265a64592e1a41b5013f82 av-special-heading-h1 blockquote modern-quote modern-centered  avia-builder-el-0  el_before_av_layout_row  avia-builder-el-no-sibling  av-inherit-size'><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >CHRIS BEER: UNDERSTANDING THE NEW AUDIENCES: GENERATION Z<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-1'  class='av-layout-grid-container av-av_layout_row-edf07c93594a85695fda65c20c2393d8 entry-content-wrapper main_color av-flex-cells  avia-builder-el-1  el_after_av_heading  el_before_av_social_share  grid-row-not-first  container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_one_fifth no_margin  avia-builder-el-2  el_before_av_cell_three_fifth  avia-builder-el-first  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_three_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_three_fifth no_margin  avia-builder-el-3  el_after_av_cell_one_fifth  el_before_av_cell_one_fifth  content-align-top'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_textblock-feab96d2ca212fe2c5845c2515871f31\">\n#top .av_textblock_section.av-av_textblock-feab96d2ca212fe2c5845c2515871f31 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-av_textblock-feab96d2ca212fe2c5845c2515871f31 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/MNQfPWWAkyQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>In the context of the \u201cLearning within the boundaries\u201d conference, which took place during the Readmagine week of 2019, Chris Beer presented the analysis on the behavior pattern of Gen Z members.<\/p>\n<p>This video includes the presentation by Beer in the morning of June 5, 2019.<\/p>\n<p>As can be seen in this recording, the presentation shows the main trends among the people who follows the millennials cohort. Chris Beer referred to the set of misconceptions that are applied to members of this age segment. On the one hand, the same characteristics of the millennial generation apply to them, and on the other hand, the changes that are being detected in terms of their use of the internet and the new values they support are not considered.<\/p>\n<p>As Beer stated: \u201cWith each new breakthrough in tech comes new ways of engaging with the world \u2013 but also new platforms for old habits. Balancing groundbreaking technology and trends with established human traits is key to unlocking the best future for consumers and content creators\u201d.<\/p>\n<p>Chris Beer is a Senior Trends Analyst at GlobalWebIndex, a market research company running the world\u2019s largest ongoing survey on the digital consumer. He analyses this rich dataset, alongside other material, to uncover the latest trends and insights in media and beyond. In a past life, he worked as a production manager for an audiobook production company.<\/p>\n<\/div><\/section>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a\">\n.flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_one_fifth-f57c70f9f5a63fd800eb5b955b847c2a av-gridrow-cell av_one_fifth no_margin  avia-builder-el-5  el_after_av_cell_three_fifth  avia-builder-el-last  content-align-top'  ><div class='flex_cell_inner'><\/div><\/div><\/div><div id='after_grid_row_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1040'><div class='entry-content-wrapper clearfix'><div  class='av-social-sharing-box av-av_social_share-ab1295240bea1d1200dd92c8b0db438f av-social-sharing-box-default  avia-builder-el-6  el_after_av_layout_row  avia-builder-el-no-sibling  av-social-sharing-box-fullwidth'><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Compartir esta entrada<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Compartir en Facebook\" href='https:\/\/www.facebook.com\/sharer.php?u=https:\/\/renodo.org\/en\/2019\/09\/15\/chris-beer-understanding-the-new-audiences-generation-z\/&#038;t=CHRIS%20BEER%3A%20UNDERSTANDING%20THE%20NEW%20AUDIENCES%3A%20GENERATION%20Z' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir en Facebook'><span class='avia_hidden_link_text'>Compartir en Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Compartir en X\" href='https:\/\/twitter.com\/share?text=CHRIS%20BEER%3A%20UNDERSTANDING%20THE%20NEW%20AUDIENCES%3A%20GENERATION%20Z&#038;url=https:\/\/renodo.org\/en\/?p=1040' data-av_icon='\ue932' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir en X'><span class='avia_hidden_link_text'>Compartir en X<\/span><\/a><\/li><li class='av-share-link av-social-link-mail avia_social_iconfont' ><a  aria-label=\"Compartir por correo\" href='mailto:?subject=CHRIS%20BEER%3A%20UNDERSTANDING%20THE%20NEW%20AUDIENCES%3A%20GENERATION%20Z&#038;body=https:\/\/renodo.org\/en\/2019\/09\/15\/chris-beer-understanding-the-new-audiences-generation-z\/' data-av_icon='\ue805' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Compartir por correo'><span class='avia_hidden_link_text'>Compartir por correo<\/span><\/a><\/li><\/ul><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1039,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-1040","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-ideasen","post_format-post-format-video"],"_links":{"self":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/comments?post=1040"}],"version-history":[{"count":1,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1040\/revisions"}],"predecessor-version":[{"id":1041,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/posts\/1040\/revisions\/1041"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/media\/1039"}],"wp:attachment":[{"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/media?parent=1040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/categories?post=1040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renodo.org\/en\/wp-json\/wp\/v2\/tags?post=1040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}